Starter Route
One route, one city. Good for a first campaign.
- Single selected route
- Fixed daily play count
- Standard slot length
- Campaign report at the end of the run
- Creative assistance available on request
Packages
Pick a starting point, then we price it
These are the shapes a campaign usually takes. What it costs depends on where and when you want to run, so we quote rather than publish a rate card that would be wrong by the time you read it.
Campaign shapes
Three common ways to start
City Growth
Multiple routes across a city for wider reach.
- Multiple routes in one city
- Higher daily play count
- Route and timing preferences
- Monthly reporting
- Creative assistance included
Network Wide
Full coverage across the connected fleet.
- All available routes and cities
- Priority slots
- Route, city and time targeting
- Detailed proof-of-play reporting
- Dedicated campaign support
A campaign does not have to match one of these. If you want two routes for six weeks around a shop opening, ask for that.
Pricing
Five things move the number
Transit advertising is priced the way hotel rooms and flights are priced. The same slot is worth different amounts depending on when you book it and what is left.
- Route
- A busy corridor through the middle of a city carries a different audience from a suburban route, and is priced differently.
- City
- Rates differ between cities, and between areas inside the same city.
- Duration
- A longer booking costs less per day than a two week run. Length is the simplest lever you control.
- Demand
- Festival weeks and the run up to a sale season fill early. When screen time is scarce it costs more.
- Available inventory
- How much unsold screen time is left on the routes you want. On a route that is nearly full the options narrow and the price follows.
Included
What comes with every campaign
These are not add-ons and they are not priced separately. They are what running a campaign properly involves.
- Scheduling across every route you book
- Your creative checked against the screen format before it runs
- Content changes during the run
- A report of what played when the campaign ends
- A named person you can call
Tell us the routes and the dates
Send us what you want to advertise and where. We will come back with availability and a price for exactly that.